How to Maximize
Summer Sales & Profits
With Fresh California Apricots
SEASONAL DISPLAYS MEAN BUSINESS
Double your apricot sales with proven effective displays and strong
merchandising ideas like these:
|Catch Your Customers' Attention
- Use our coloful POP to bring shoppers to your apricot
- Promote the "Get them while they're here" story.
- Make the connection with "California Quality."
- Arrange your fresh apricots between color contrasted fruits
like plums, red or green apples, cherries or kiwi fruit.
- Place fruits of comparable size and price nearby to promote
your seasonal price/value story.
- Use waterfalls and island display units to attract shoppers.
|Feature the Ripest Fruit First
- Sort your apricots according to maturity level.
- Provide ripening bags to encourage your customers to buy
in larger volume.
- Keep your fruit looking fresh and appealing all day by
periodically rotating the ripest fruit forward.
- Display your fresh California Apricots in their original
- Offer ripe fruit in quart or pint baskets and display
them separately from your bulk display.
- Avoid bruising by stacking your bulk fruit no more than
two layers deep.
|Promote the Nutrition Benefits
Here's what you can say about fresh California Apricots:
- High in vitamins A and C.
- A good source of potassium.
|Develop More Sales with Cross Merchandising
- Tie in items include pastry mixes, canning and preservative
baking ingredients, smoothie mixes and breakfast cereals.
Information] [Retail Trade] [Press
Box] [Recipes] [Export]